(Length: 4 pages)
This is a Consumer Technographics document

January 12, 2006

Portable Multifunction Devices: What Works?

Only Activity-Focused Multifunction Devices Will Succeed

by Charles S. Golvin, Ted Schadler

with Chris Charron, Sally M. Cohen


Executive Summary (This is a document excerpt)

Today's cell phones can play MP3s, and the newest MP3 players can play video and view photos. PDAs roll numerous productivity and entertainment functions — email, calendar, voice, camera, music, and video — into one handheld device. Consumers faced with so many technology choices must ponder when a device crosses the line from manageable multitasker to operational overload. Those devices that focus on a core function (e.g., communications for cell phones and music for audio players) — enhanced by complementary additional functions — will succeed.

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Analyst: Charles S. Golvin, Ted Schadler
Technology: eBusiness/eCommerce, Enterprise Mobile Devices, Enterprise Mobility
Industry: Consumer Technology, The Mobile Channel
Geography: North America

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