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(Length: 4 pages)
January 12, 2006 Portable Multifunction Devices: What Works?Only Activity-Focused Multifunction Devices Will Succeedby Charles S. Golvin, Ted Schadler with Chris Charron, Sally M. Cohen Executive Summary (This is a document excerpt)Today's cell phones can play MP3s, and the newest MP3 players can play video and view photos. PDAs roll numerous productivity and entertainment functions — email, calendar, voice, camera, music, and video — into one handheld device. Consumers faced with so many technology choices must ponder when a device crosses the line from manageable multitasker to operational overload. Those devices that focus on a core function (e.g., communications for cell phones and music for audio players) — enhanced by complementary additional functions — will succeed. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
The POST Method: A Systematic Approach To Mobile Strategy
Original air date: Wednesday, April 22, 2009
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