Executive Summary (This is a document excerpt)

Organizations constantly search for ways to innovate and improve performance. To gain competitive advantage, many desire to more effectively leverage information within their many electronic and manual systems. After all, abundant information — about customers, products, financials, business processes, partners, and employees — can be used to improve customer intimacy, reduce costs, improve products, and mitigate risks. Despite realizing its importance, enterprises struggle to effectively manage and use structured and unstructured information. The first step: understand enterprise needs for information and the processes, policies, and organization needed to effectively govern information. Next, evaluate the diverse technologies that can help satisfy these information needs. From there, craft a top-down information management strategy, addressing high-priority business processes and enterprise information requirements first.

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