Executive Summary (This is a document excerpt)

In our Forrester Wave™ evaluation of enterprise marketing platforms, SAS finishes as a midrange Strong Performer. SAS's Customer Intelligence suite incorporates several functional applications, including Marketing Automation, Marketing Optimization, and Interaction Management. The suite stands out for its best-in-class data mining, strong integrated analytics, and solid campaign management, but it falls short on marketing planning and resource management, as well as real-time interaction management. Previous releases of Marketing Automation faltered on performance, although SAS's most recent release is reported to have addressed the problems. SAS is a good fit for sophisticated direct marketers in financial services, retail, communications, and media verticals.

Buy Risk-Free

Download and print PDF immediately. Price: US $795

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.