Executive Summary (This is a document excerpt)

Siebel Systems, a Strong Performer in our Forrester Wave ™ evaluation of enterprise marketing platforms, provides the broadest functionality in the market. But, with the ink on Oracle's acquisition of Siebel still wet, a lot of uncertainties exist regarding the future of the marketing application and how prominently it figures into Oracle's product strategy. The application's complexity makes installation difficult, due to the amount of IT involvement required to configure the product to fit a marketer's desired process. The marketing suite incorporates very strong functionality for marketing planning and resource management, lead management, event management, and partner relationship management, as well as top-notch analysis tools. These capabilities, along with tight integration with Siebel Sales, make for a very competitive B2B marketing solution for large enterprises. Although Siebel still lacks a critical mass of high-end, direct-to-consumer marketers, we find that the campaign design and segmentation tools are very strong and worthy of consideration by B2C marketers, particularly those that are Oracle RDBMS shops and also use other Siebel applications — like Siebel Service.

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