Executive Summary (This is a document excerpt)

SSA Global acquired Epiphany in August 2005, rounding out its ERP capabilities with Epiphany's full suite of CRM functionality. Today, SSA Marketing Suite provides best-in-class interaction management tools, well-integrated analytics, and a solid campaign management solution. But the product focuses mainly on direct marketing — it lacks marketing planning and resource management functionality — and requires a proprietary data mart. In our Forrester Wave™ evaluation of enterprise marketing platforms, SSA is a midrange Strong Performer. The SSA Marketing Suite is a great choice for current SSA Global customers. Inbound Marketing should be short-listed by financial services and communications firms. Outbound Marketing is a good choice for midvolume direct mailers that do not yet have a marketing data mart in the financial services, travel and hospitality, communications, media, manufacturing, and retail industries.

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