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(Length: 7 pages)
February 3, 2006 Enterprise Marketing Platforms: Teradata's Next Release Will Improve Its StandingThe Forrester Wave™ Vendor Summary, Q1 2006by Elana Anderson with Chris Charron, Sally M. Cohen, Jennifer Joseph Executive Summary (This is a document excerpt)Teradata CRM (TCRM) version 5.1 has strong functionality for analytics and customer segmentation, but the application focuses only on direct marketing. Teradata is dependent on its own RDBMS, and the application lacks functionality such as interaction management, marketing planning, and resource management. These factors, as well as the vendor's sluggish product release history — including the delay of its upcoming v6.0 release — place Teradata on the edge of the Strong Performers category in our Forrester Wave™ evaluation of enterprise marketing platforms. Teradata clients seeking solid campaign management that is optimized for their database should put TCRM on their shortlists, as should any client looking to adopt Teradata for enterprise data warehousing. Buy Risk-FreeDownload and print PDF immediately. Price: US $795 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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This scorecard summary is featured in: The Forrester Wave™: Enterprise Marketing Platforms, Q1 2006 View vendor summaries for other vendors in this Forrester Wave: Aprimo, SAS, Siebel, SSA Global, Teradata, and Unica
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