Executive Summary (This is a document excerpt)

Teradata CRM (TCRM) version 5.1 has strong functionality for analytics and customer segmentation, but the application focuses only on direct marketing. Teradata is dependent on its own RDBMS, and the application lacks functionality such as interaction management, marketing planning, and resource management. These factors, as well as the vendor's sluggish product release history — including the delay of its upcoming v6.0 release — place Teradata on the edge of the Strong Performers category in our Forrester Wave™ evaluation of enterprise marketing platforms. Teradata clients seeking solid campaign management that is optimized for their database should put TCRM on their shortlists, as should any client looking to adopt Teradata for enterprise data warehousing.

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