The State Of Internet Access

Broadband Use Increased, And DSL Gains Share On Cable

This is the first document in the "Evolution Of Consumer Communications" series.

by Maribel D. Lopez

with Chris Charron, Remy Fiorentino, Tenley McHarg

Executive Summary (This is a document excerpt)

More than 50% of online US households are using broadband today. While cable is still in the lead, DSL is gaining ground. With most operators reporting less than 30% sales penetration in their existing broadband footprint, operators will need to re-orient marketing programs to simpler pricing plans, product offerings, and distribution. A universal broadband initiative won't address consumers' desire to purchase services.

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NOTES & RESOURCES

Consumers Take The Broadband Plunge

Broadband Moves Deeper Into The Mainstream

Few Will Give Up Speed Or Switch Providers

The US Still Lags Other Countries In Speed, Availability, And Penetration

Consumers Aren't Demanding Speed Yet

Government-Sponsored Universal Broadband Is Not The Answer

recommendations

Operators Must Simplify Marketing

Forrester interviewed more than 4,500 US households about their Internet access use and their desire to switch providers.

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology:	Broadband & Remote Access, Data Services, Telecommunications Services
Industry:	Consumer Electronics, Consumer Technology Adoption
Geography:	North America

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