Executive Summary (This is a document excerpt)

Healthline Networks closes the language gap between consumers and healthcare information providers with its healthcare search engine — enabling consumers to find, understand, and manage health-related information. The offering rides a wave of interest in consumer-directed health plans (CDHPs) in which consumers take more control over decisions regarding their health. Healthline accomplishes this through an effective application of intelligent content services (ICS) — software services that make sense of content, recognize context, and understand the end user's requests for information. Healthline applies ICS to an important consumer market where timely and accurate information is critical to effective health services decision-making.

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