(Length: 4 pages)

January 12, 2006

When IT Innovations Are Outside Of IT

This is the third document in the "IT's Role In Innovation" series.

by Laurie M. Orlov

with Alex Cullen, Navi Radjou, Samuel Bright


Executive Summary (This is a document excerpt)

Business units in some firms are nurturing IT-enabled business innovations — seeking new products, services, and business models outside the purview of the IT organization itself. Examples from NASDAQ and Reuters illustrate the reality that some types of IT organizations do not always have a seat at the business innovation table, while other types must work hard to retain their partner role. But IT has a role to play, even when innovation is happening outside its purview.

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Technology: B2B Sales & Marketing, Innovation Networks, IT Management, Serving the Business
Geography: Asia Pacific, Europe, North America

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