January 3, 2006

How Consumers Research And Buy Travel Insurance

This is the third document in the "Insurance Buyers' Journey" series.

by Elena Giovannini, Benjamin Ensor

with Martha Bennett

Executive Summary (This is a document excerpt)

The high street remains the biggest distribution channel for travel insurance in Europe. But Europeans are gradually adopting remote channels to research and buy travel insurance. The customers who research travel insurance on their own — in newspapers, magazines, or online — tend to buy through remote channels such as the Net or the phone.

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