(Length: 3 pages)
January 13, 2006
SPSS NetGenesis Fades Out In The Web Analytics Market
The Forrester Wave™: Vendor Summary, Q1 2006
by Nate L. Root
with Bob Chatham, Caroline L. Carney
Executive Summary (This is a document excerpt)
In the mid-1990s, NetGenesis was synonymous with Web analytics. Today, the dilutive effect of the SPSS acquisition is fully evident: NetGensis has positioned itself as the firm to turn to for "predictive Web analytics." Having abandoned the more mundane aspects of Web analytics to the likes of Omniture, WebSideStory, and WebTrends, the vendor is hanging its future on this esoteric niche that few customers are ready for.
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This scorecard summary is featured in:
The Forrester Wave™: Web Analytics, Q1 2006
View vendor summaries for other vendors in this Forrester Wave: Coremetrics, IBM, NetRatings, Omniture, Sane, SPSS, Visual Sciences, WebSideStory, and WebTrends
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