Executive Summary (This is a document excerpt)

In the mid-1990s, NetGenesis was synonymous with Web analytics. Today, the dilutive effect of the SPSS acquisition is fully evident: NetGensis has positioned itself as the firm to turn to for "predictive Web analytics." Having abandoned the more mundane aspects of Web analytics to the likes of Omniture, WebSideStory, and WebTrends, the vendor is hanging its future on this esoteric niche that few customers are ready for.

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