Executive Summary (This is a document excerpt)

WebSideStory has reshaped HitBox into HBX Analytics, the center of its Active Marketing Suite. The vendor is the first to pull together a set of technologies that address the spectrum of site marketing needs spanning content publishing, site search, and keyword bid management. To complete the picture, WebSideStory has left its options open with a reporting API that allows it — and its partners — to build out other capabilities.

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