(Length: 3 pages)

January 9, 2006

The Google Video Evolution

Google's Video Marketplace Is Flawed But Will Further Extend Video Distribution

by Josh Bernoff

with Charlene Li


Executive Summary (This is a document excerpt)

Larry Page, co-founder of Google and president of its Products division, has announced that his company will create an online video download service. Starter content includes $1.99 shows from CBS and games from the NBA, but Google Video will support all sorts of business models. The Google Video Store needs improvements but will further extend the online video frenzy.

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Analyst: Josh Bernoff
Technology: B2B Sales & Marketing, Corporate Strategy
Industry: Consumer Portals & Search, Consumer Technology, Digital Content, Media & Entertainment, Television
Geography: North America

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