(Length: 12 pages)
This is a Consumer Technographics document

February 7, 2006

Trends 2006: Retail Financial Services

by Bruce D. Temkin

with Bill Doyle, Ron Shevlin, Adele Sage


Executive Summary (This is a document excerpt)

North American financial services firms will focus on top-line growth in 2006. In this environment, we expect to see firms fighting for retirement assets, enhancing online capabilities, building multichannel platforms, marketing more proactively, renovating branches, developing interactive products, and weighing direct brokerage deals. To succeed, companies will need to beef up their customer advocacy and customer-centric DNA.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemUS Retail Financial Services Trends To Watch In 2006

itemKey Drivers Are Changing The Financial Services Landscape

item2006 Trends To Watch In Retail Financial Services

recommendations

itemPrepare For The Changing Financial Services Landscape

Forrester surveyed 60 decision-makers at large financial services firms in North America. This data, along with our ongoing analysis of consumer data and discussions with financial services executives, forms the basis for our analysis of trends.

Related Research Documents

itemOverview: The Affluent And Mass Affluent

November 21, 2005, Trends

itemCustomer Advocacy: The Secret To Loyal Financial Services Customers

August 1, 2005, Forrester Big Idea

itemThe Customer Experience Value Chain

March 15, 2005, Forrester Big Idea

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Analyst: Bruce D. Temkin
Industry: Financial Services, Investments, Retail Banking
Geography: North America

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