March 8, 2006
The Database Marketing Services Landscape
A Directory Of Suppliers That Build And Manage Marketing Databases
by Eric Schmitt
with Elana Anderson, Jennifer Joseph, Sally M. Cohen
Executive Summary (This is a document excerpt)
Database marketing service providers address the growing need for outsourced services that combine marketing, technology, analytics, and operations expertise. We recently published an evaluation of 10 companies that we consider to be the leaders of this industry — but buyers have dozens of other choices. This report includes basic information on 49 database marketing services suppliers and a set of key questions that potential buyers can use to get to the right shortlist.
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Forrester surveyed 49 database marketing suppliers and 199 database marketers. Related Research Documents
January 10, 2006, Tech Choices
September 26, 2005, Best Practices
July 18, 2005, Trends
July 7, 2005, Best Practices |
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