For Interactive Marketing Professionals (Length: 6 pages)

March 28, 2006

Podcasting Hits The Charts

by Charlene Li

with Ted Schadler, Remy Fiorentino, Tenley McHarg

Executive Summary (This is a document excerpt)

Podcasts have hit the mainstream consciousness but have not yet seen widespread use. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels. Companies that are interested in using podcasts for their audio should focus not only on downloads but also on streaming audio as a means to get their content and ads to consumers.

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This document falls under the following categories. Click on a link below to find similar documents.
Technology: Customer Experience, Social Computing & Web 2.0
Industry: Consumer Electronics, Consumer Media & Entertainment, Consumer Technology Adoption, eBusiness/eCommerce, Media & Entertainment, Music, Radio, The Mobile Channel
Geography: North America

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