August 21, 2006

Telcos Elbow Their Way Into TV

Most New Subscribers Will Be Stolen From Cable And Satellite

by Maribel D. Lopez

with Josh Bernoff, Remy Fiorentino, Tenley McHarg

Executive Summary (This is a document excerpt)

Only one in eight consumers interviewed are interested in switching TV providers. Most of those interested in switching are currently not paying for TV or subscribe to analog cable. Telcos will provide a credible TV alternative, but they will struggle to gain 10% share over the next five years. Over the next three years, satellite and digital cable will continue to grow as telcos work to increase service availability.

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