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Length: 24 pages
February 13, 2006Social Computing How Networks Erode Institutional Power, And What to Do About It by Chris Charron, Jaap Favier, Charlene Li This is a document excerptEXECUTIVE SUMMARY
Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.
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