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(Length: 17 pages)
February 21, 2006 North American Video Gaming: Surviving A Midlife Slowdownby Paul Jackson with Ted Schadler, Remy Fiorentino, Manuela Neurauter Executive Summary (This is a document excerpt)The US is the largest market for video games, worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC, game console, or portable game player. But the video gaming industry is in the throes of a midlife crisis — facing aging consoles, layoffs, slower growth, and a disgruntled customer base. The industry is responding with major equipment upgrades, online gaming, new titles to reach non-gamers, and ad-supported online and console gaming. Buy Risk-FreeDownload and print PDF immediately. Price: US $749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Consumer Product Innovation
Original air date: Monday, June 15, 2009
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