North American Video Gaming: Surviving A Midlife Slowdown by Paul Jackson

Length: 17 pages

February 21, 2006
North American Video Gaming: Surviving A Midlife Slowdown
by Paul Jackson
with Ted Schadler, Remy Fiorentino, Manuela Neurauter

This is a document excerptEXECUTIVE SUMMARY

The US is the largest market for video games, worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC, game console, or portable game player. But the video gaming industry is in the throes of a midlife crisis — facing aging consoles, layoffs, slower growth, and a disgruntled customer base. The industry is responding with major equipment upgrades, online gaming, new titles to reach non-gamers, and ad-supported online and console gaming.

NOTES & RESOURCES

The State Of North American Video Gaming

Consumers' Gaming Gear: PCs, Consoles, And More

Consumer Attitudes To Gaming Are Slumping

Online Gaming Comes Of Age — Finally

The North American Video Game Market Will Grow Once Again

The Consumer Appetite For New Gaming Technology Is Strong

Game Consoles Will Be In Nearly Half Of North American Households By 2011

recommendations

Microsoft And Sony: Gear Up For The Battle For North America

Supplemental Material

We used data from Forrester's Consumer Technographics Q3 2005 North American Study and Forrester's Consumer Technographics Q1 2005 North American Youth Devices & Access And Finance Online Study.

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Analyst:	Paul Jackson
Industry:	Gaming, Media & Entertainment
Geography:	North America

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