February 21, 2006
North American Video Gaming: Surviving A Midlife Slowdown
by Paul Jackson
with Ted Schadler, Remy Fiorentino, Manuela Neurauter
Executive Summary (This is a document excerpt)
The US is the largest market for video games, worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC, game console, or portable game player. But the video gaming industry is in the throes of a midlife crisis — facing aging consoles, layoffs, slower growth, and a disgruntled customer base. The industry is responding with major equipment upgrades, online gaming, new titles to reach non-gamers, and ad-supported online and console gaming.
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We used data from Forrester's Consumer Technographics Q3 2005 North American Study and Forrester's Consumer Technographics Q1 2005 North American Youth Devices & Access And Finance Online Study. Related Research Documents
December 20, 2005, Trends December 16, 2005, Market Overview September 2, 2005, Trends August 5, 2005, Market Overview
June 15, 2005, Quick Take |
The State Of North American Video Gaming
Consumers' Gaming Gear: PCs, Consoles, And MoreFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Monday, June 15, 2009
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