June 22, 2006
Social Computing's Impact On Financial Services
How Social Computing Will Erode Financial Brands And What To Do About It
This is the first document in the "Social Computing In Financial Services" series.
with Cliff Condon, Ashara Giordanelli
Executive Summary (This is a document excerpt)
Peer-to-peer technologies like user review sites, discussion forums, and blogs are contributing to a new era called Social Computing that empowers individuals at the expense of institutions like retail financial services firms. As consumers use the Net to share information, financial brands risk being undermined as marketers lose control of the message. But it's not all bad news for financial firms. Smart firms will use the same emerging technologies to communicate with customers, gather customer insights, and develop stronger customer relationships.
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This report draws on Forrester's Consumer Technology Adoption Study data. Forrester also interviewed four companies: MoneySupermarket, the Motley Fool, Yahoo!, and Zopa. Related Research DocumentsFebruary 13, 2006, Forrester Big Idea
January 3, 2006, Trends
December 14, 2005, Trends July 26, 2005, Best Practices November 5, 2004, Trends |
Peer-To-Peer Technologies Are Changing Consumers' Financial Behavior
Consumers Are Already Sharing Opinions, Reviewing Products, And Even Lending OnlineFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
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