(Length: 27 pages)
This is a Consumer Technographics document

July 27, 2006

The State Of Consumers And Technology: Benchmark 2006

North American Consumer Technology Adoption Study

This is the first document in the "Benchmark 2006 Data Overview" series.

by Ted Schadler, Charles S. Golvin

with Christopher M. Kelley, Remy Fiorentino, Tenley McHarg

Executive Summary (This is a document excerpt)

This Data Overview is a graphical analysis of Forrester's North American Consumer Technology Adoption Study (NACTAS) 2006 Benchmark Survey. It is our annual guide to technology adoption and forecasts, demographics, attitudes, and online behavior based on a mail survey of 66,707 households.

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TABLE OF CONTENTS

itemAll Generations Adopt Technology — Young Consumers Harness It

itemThe Five-Year Forecast For Devices And Access

itemTechnology Use Varies Widely By Generation

itemDevices: More Young Consumers Own Mobile Devices

itemMedia: Young Consumers Are Online Media Junkies

itemTelevision: Gen Xers Are Most Likely To Own DVRs

itemTelecom: All Generations Are Moving More To Mobile

itemMobile Phones: Gen Yers Love Mobile Data

itemThe PC Market: Boomers Keep Pace On PC Adoption

itemBroadband: Cable Attracts More Young Consumers

itemHome Networking: Gen Yers Lead The Charge

itemOnline Activities: Gen Yers Embrace Social Computing

itemMarketing: Gen Yers Lead A Cross-Channel Boom

itemRetail: Gen Xers Dominate Online Shopping

itemFinancial Services: Gen Yers Do More Online Banking

itemHealthcare: All Generations Research Online

itemTravel: More Senior Bookers Buy Direct From Airlines

itemGovernment: Boomers Tap The Online Benefits

itemUsing The Data: 66,707 Households, 950 Data Points, And 386 Brands

itemSupplemental Material

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Analyst: Charles S. Golvin, Ted Schadler
Technology: B2B Sales & Marketing, IT Adoption, IT Spending & Budgeting, Market Research Tools & Best Practices
Industry: Consumer Technology
Special Feature: Forecasts
Geography: North America
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Special Features

2 Forecasts

Research on future technology trends or innovation

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