(Length: 4 pages)

February 16, 2006

.travel: Nice, But Not Necessary

New Sponsored Domain Name Will Benefit Its Sponsors But Few Others

by Henry H. Harteveldt

with Carrie Johnson, Sean Meyer


Executive Summary (This is a document excerpt)

The .travel sponsored domain name is now live. Like a mosquito buzzing around your picnic, .travel is an annoying inconvenience. Only three groups are expected to benefit: the sponsor, Tralliance; destination marketing organizations; and small niche travel firms.

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Analyst: Henry H. Harteveldt
Technology: Local Area Networks, Networking
Industry: Travel, Travel Marketing
Geography: Asia Pacific, Europe, North America

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