(Length: 4 pages)
February 16, 2006
.travel: Nice, But Not Necessary
New Sponsored Domain Name Will Benefit Its Sponsors But Few Others
with Carrie Johnson, Sean Meyer
Executive Summary (This is a document excerpt)
The .travel sponsored domain name is now live. Like a mosquito buzzing around your picnic, .travel is an annoying inconvenience. Only three groups are expected to benefit: the sponsor, Tralliance; destination marketing organizations; and small niche travel firms.
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