For Business Process & Applications Professionals (Length: 7 pages)

Executive Summary (This is a document excerpt)

Enterprises have long struggled with creating, maintaining, integrating, and leveraging enterprise master data. Furthermore, poor master data management gets in the way of successfully completing CRM, ERP, SCM, and other enterprise application projects or results in an inability to achieve promised returns on investment (ROIs). To address these needs and support services-oriented architecture (SOA) desires, IT organizations are increasingly seeking cost-effective platforms that can support multiple master data entities outside of the core applications that use them. But growing lines of business and IT recognition that data ownership, governance, and process changes are more critical than the underlying technology will push many enterprises to think strategically about master data management (MDM) but act locally on important data entities, such as customer information and product information. Both the customer data integration (CDI) and product information management (PIM) markets are poised for solid growth in 2006 as enterprises enter an SOA world and tackle MDM on an entity-by-entity basis.

Buy Risk-Free

Download and print PDF immediately. Price: US $279

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.