Executive Summary (This is a document excerpt)

Eighteen different operating groups, all with different supporting applications, made it difficult for GMAC Commercial Holding Capital to appear as one unified organization to customers when originating, underwriting, and servicing loans. Overcoming this problem required GMAC to look beyond the needs of each individual operating group and unite content and end users with commercial underwriting processes — processes that span operating groups. The result? GMAC developed and deployed iDEAL, a content-centric application that unites transactional and business content with end users and processes, demonstrating that enterprises can derive business value from content-centric application initiatives.

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