(Length: 3 pages)
March 1, 2006
The UK's Search Engine Polygamy
Google Attracts MSN And Yahoo! UK Users, But MSN Leads In Social Computing
by Hellen K. Omwando
with Jaap Favier, Michèle Bouquet, Reineke Reitsma
Executive Summary (This is a document excerpt)
Google has consolidated its lead in the UK, becoming by far the most popular search engine and attracting an overwhelming majority of users of its key rivals in the UK — MSN and Yahoo! But even Google's fans are not wholly monogamous: More than a quarter also use Yahoo! for information. Social computing tools and local search should improve the stickiness and relevance of search engines.
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