March 1, 2006

The UK's Search Engine Polygamy

Google Attracts MSN And Yahoo! UK Users, But MSN Leads In Social Computing

by Hellen K. Omwando

with Jaap Favier, Michèle Bouquet, Reineke Reitsma

Executive Summary (This is a document excerpt)

Google has consolidated its lead in the UK, becoming by far the most popular search engine and attracting an overwhelming majority of users of its key rivals in the UK — MSN and Yahoo! But even Google's fans are not wholly monogamous: More than a quarter also use Yahoo! for information. Social computing tools and local search should improve the stickiness and relevance of search engines.

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