April 3, 2006
eGovernment Buy-In Is A Marketing Must
Most Citizens Are Still Not Sold On eGovernment
by Alan E. Webber
with Gene Leganza, Julie Snyder, Alyssa L. Baer
Executive Summary (This is a document excerpt)
Agencies are shifting more information and services to the Web channel. What do citizens think? According to Forrester's Consumer Technographics® data, only a minority of citizens say that eGovernment should be a top priority for government spending. Those who say that eGovernment should be a low priority are also voicing serious concerns about its potential negative impacts. To increase the odds of success, eGovernment program managers need to start thinking like marketing managers and ask themselves: Are citizens getting the value they were promised?
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RECOMMENDATIONS
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In early 2005, Forrester conducted a mail survey of 68,661 US and Canadian households that are members of TNS NFO's mail panel. TNS NFO weighted the data by age, sex, income, education, household size, and region to demographically represent the adult North American population. Related Research Documents
February 3, 2006, Trends
January 10, 2006, Quick Take
September 28, 2005, Best Practices May 12, 2005, Trends |
Funding For eGovernment Is Not A Citizen PriorityFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Tuesday, September 02, 2008
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