March 2, 2006

The European Podcast Consumer

by Manuela Neurauter, Jaap Favier

with Iris Cremers

Executive Summary (This is a document excerpt)

Two percent of the European online population have listened to podcasts in the past three months. Most of this young, smart, and tech-savvy crowd use the Net to download content and to socialize. To draw these high-value consumers, marketers should combine podcasting with entertaining Web content.

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