April 5, 2006

The Financial Lives Of Young Consumers

by Catherine Graeber

with Ron Shevlin, Peter Hult

Executive Summary (This is a document excerpt)

Financial product ownership among young consumers is widespread. Most young consumers own a savings account at an early age, and many youth own a credit card or checking account before they head to college — especially in Canada. Financial firms need to target wired youth earlier than they historically have in order to capitalize on their potential loyalty and referral power.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.