(Length: 4 pages)
March 3, 2006
What Do Consumers Expect From Corporate Home Pages?
by Ron Rogowski
with Nate L. Root, Michelle Amato, Janelle Johnson
Executive Summary (This is a document excerpt)
Forrester's Consumer Technographics Q4 2005 North American Survey reveals that online consumers don't rely on corporate home pages to find all company information. Instead, users expect to find product, employment, and detailed financial information on the corporate site and look to third-party sites for news and stock prices. Rather than overloading home pages with content that users don't want, companies should structure home page content to meet target user expectations.
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