Executive Summary (This is a document excerpt)

Forrester Big Ideas bring clarity and shape to future markets, business practices, and business models that are forged in the cauldron of technology change. Big Ideas are bold pictures of new states of business, describing emerging demand trends, predicting future uses of technology, and prescribing road maps to get there. Forrester produces these centerpiece reports to give clients the best opportunity to thrive in the face of unrelenting technology change.

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