Executive Summary (This is a document excerpt)

Business intelligence (BI) is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information. It allows business users to make informed business decisions with real-time data that can put a company ahead of its competitors. Traditionally, core features like reporting and analytics have been the focus of BI technology choices, but as those features get commoditized, a whole new set of possibilities has emerged. Forrester's BI research shows that the technology is evolving and that enterprises on the cutting edge of these new trends can gain competitive advantage in their industries.