(Length: 12 pages)

March 28, 2006

Price Cuts And Competition Drive European Broadband Growth

by Lars Godell

with Lizet Menke , Andrea Carini


Executive Summary (This is a document excerpt)

Broadband lines in Western Europe grew an impressive 73% between July 2004 and October 2005. Penetration in the Nordics, Belgium, the Netherlands, and Switzerland is far ahead of the other countries. The average European price fell 35%, helping fuel this impressive market growth. And the broadband price premium over dial-up has seen a sharp decline since 2004; broadband is cheaper than dial-up in Finland and the Netherlands, the two countries experiencing the highest market growth and intense competition. Conversely, Spain had the highest broadband price premium and the second-lowest broadband growth. Incumbents across Europe should embrace competition and reduce entry-level broadband prices to push the price premium below 50%. Regulators should worry about consumer interests and broadband retail prices as opposed to broadband wholesale prices.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemEuropean Broadband Grew 73% Between July 2004 And October 2005

itemEurope's Broadband Adoption Is Still All Over The Map

itemSame Old Story: Price Cuts Drove Broadband Adoption

itemEurope's Broadband Price Premium Has Dropped Sharply Since 2004

itemLow Broadband Price Premium Drove Adoption In Europe's Fastest Growth Markets

recommendations

itemMessage To Incumbent Telcos: Time To Embrace Competition

Forrester collected price information from the Web sites of 17 Western European incumbent telcos (or their ISPs) as well as broadband adoption information from ECTA, the European Commission, and OECD.

Related Research Documents

itemEuropean Broadband Market: Half Full Or Half Empty?

February 28, 2006, Trends

itemEuropean Residential Broadband Forecast: 2004 To 2010

December 21, 2004, Market Overview

itemEurope's Broadband Focus Will Shift Beyond Price Cuts

July 2, 2004, Trends

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Broadband & Remote Access, Data Services, Telecommunications Services, Telecommunications Services By Region
Industry: Consumer Technology, Consumer Telecommunications
Geography: Europe

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