Executive Summary (This is a document excerpt)

Design personas help companies create a shared understanding of the most important attributes and goals of their most important users, enabling more focused, effective design of interfaces like Web sites and phone systems. Persona rooms recreate the living spaces of personas, providing a new, highly accessible level of insight for all stakeholders on the design team. The result is an environment that aligns everyone, from marketers and programmers to interactive and traditional agencies, behind a deeper understanding of the target customer.

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