For Interactive Marketing Professionals
(Length: 2 pages)
April 10, 2006
Free ABC Shows Online Will Set A Trend
From Now On, The Web Must Be Part Of Every TV Strategy
by Josh Bernoff
with Shar VanBoskirk
Executive Summary (This is a document excerpt)
Disney announced that it would make popular ABC shows including Lost and Desperate Housewives available for free on a Web site that it controls, starting April 30. Shows will include ads that can't be skipped. This is the start of a big trend; now, networks, Web portals, cable operators, and advertisers need to shift their strategies. Free TV on the Web will further weaken TV schedules and hasten networks' transition to multiple revenue streams.
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