May 2, 2006

The Chinese And Australians Soak Up Broadband

Our Broadband Activity Index Puts Broadband Use In A Global Context

by Christopher M. Kelley, John C. McCarthy

with Michaela Ion, Maribel D. Lopez, Ted Schadler, Carrie Johnson, Charles S. Golvin

Executive Summary (This is a document excerpt)

Broadband is a key technology in consumers' uptake of Internet activities like social computing and eCommerce. However, companies can't rely on broadband adoption alone to understand the breadth and depth of Internet usage in different regions. Forrester's Broadband Activity Index (BAI) provides a strategic tool for companies that plan to build an online presence either locally or globally by uncovering and providing color to consumers' online preferences and activities.

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