May 8, 2006
The Generations Of Financial Services Consumers
Examining How Financial Needs Differ Across Generations Of US Consumers
with Peter Hult, Eric M. Dolan
Executive Summary (This is a document excerpt)
Boomers are nearing retirement while Gen Yers are beginning their independent financial lives. But there are more differences among consumers than just their age. Our analysis of survey responses from Seniors, Boomers, Gen Xers, and Gen Yers shows that they differ in their attitudes, financial portfolios, preferences for interacting on the Web and in the branch, investment styles, and relationships with financial institutions. These differences will force financial services institutions to more explicitly factor generational differences into their strategy.
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WHAT IT MEANS
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Forrester tapped into several of its recent Consumer Technographics® surveys to examine differences across generations of consumers. Related Research DocumentsMarch 31, 2006, Trends
February 7, 2006, Trends
November 21, 2005, Trends |
The Generations Of US Consumers
Different Generations, Different AttitudesFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Friday, October 16, 2009
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