Executive Summary (This is a document excerpt)

With retailers putting ever more emphasis on differentiating the store experience with technology, store managers' support of in-store technology increasingly determines implementation success and failure. But very little information exists about store managers' attitudes toward in-store technology. Do they think it's valuable? Does it help them do a better job? Does it make their store more successful? This research provides answers to these questions, using a survey of 24 store managers on everything from their attitudes toward in-store technologies to how they spend their time in the store, to how they feel about their central offices. We learned that store managers are busy; they spend a lot of time on the floor and particularly value technology that is aimed at improving their productivity. But retailers are still not taking advantage of the wisdom and experience in their stores — a gap that retailers that are truly trying to become consumer-centric should close quickly.

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