Executive Summary (This is a document excerpt)

B2B marketers are diligently working to increase the sophistication and integration of their marketing programs. Forrester recently hosted a B2B marketing event where attendees and industry experts discussed emerging trends. While attendees raised high-hype topics like blogs and social marketing, we find that most B2B marketers improve marketing's value when they focus on increasing their alignment with sales, integrating their marketing programs, and improving the quality of their results.

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