For eBusiness & Channel Strategy Professionals (Length: 6 pages)

May 23, 2006

Zopa Shows That P2P Lending Can Work

This is the first document in the "Peer-to-Peer Lending" series.

by Benjamin Ensor

with Cliff Condon, Catherine Graeber, Martha Bennett


Executive Summary (This is a document excerpt)

UK consumer lending marketplace Zopa has proved that online peer-to-peer lending is viable by attracting 72,000 members in its first year. Even so, the firm faces some big hurdles as it tries to win enough customers to build a sustainable business. Whether Zopa itself succeeds in the long term or not, lending will never be quite the same again, as other firms will learn from Zopa and try to mimic the concept.

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Analyst: Benjamin Ensor
Technology: Customer Experience, Interactive Marketing, Marketing & Advertising, Social Computing & Web 2.0
Industry: Consumer Financial Services, Consumer Industries, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Investments, Online Financial Products & Services, Retail Credit
Geography: Europe

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