Executive Summary (This is a document excerpt)

We started tracking the relationship between marketing and IT in 2002. Since then, marketing's attitude toward IT has risen steadily. Today, 40% of marketers say their internal IT group is "very competent," and 43% say their relationship with IT is characterized by "strong communication and processes." Yet, more than half of marketers also say they want to limit IT involvement in their affairs. Marketing organizations that are most confident in their IT groups have dedicated support. What's more, the firms that most aggressively adopt technologies to enable their efforts have dedicated technology support in both the marketing and IT organizations.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.