July 6, 2006
Why Game Marketing Matters
with Elana Anderson, Freda Lynn Gates, Jennifer Joseph
Executive Summary (This is a document excerpt)
Marketers can no longer afford to ignore games as an advertising channel. Games reach ad-friendly, socially connected consumers across all age groups. And broadening interest in games means marketers can choose from a number of game marketing methods. Which options should marketers prioritize? That depends on their marketing goals and willingness to adopt new channels. Game marketing efforts that are well integrated with other media will increase customer engagement with online media, traditional promotions, and even television commercials.
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In July 2005, Forrester surveyed 5,051 North American households about their gaming activities. Related Research Documents
April 7, 2006, Trends
October 18, 2005, Quick Take
December 23, 2002, Brief |
Marketers Can't Afford To Ignore Game Marketing
Gamers Are Valuable Advertising TargetsFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Thursday, September 03, 2009
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