June 12, 2006

The European Mobile Landscape 2006

European Consumer Technology Adoption Study

by Niek van Veen

with Reineke Reitsma, Andrea Carini

Executive Summary (This is a document excerpt)

This Data Overview is a graphical analysis of Forrester's European Consumer Technology Adoption Study Q4 2005 Survey that focuses on mobile phone users' behavior as well as mobile ownership, features, and services. We also uncovered the following: Mobile penetration has reached a high level of saturation; very few consumers plan to give up their landline; text messaging usage continues to increase; and users still show little interest in adopting advanced mobile services like the mobile Internet, mobile TV, and video telephony.

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.