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For Interactive Marketing Professionals
(Length: 12 pages)
October 18, 2006 Online Video Portals: Why Video Search StinksThe Market To Help Consumers Find Online Video Is Wide Openby Josh Bernoff with Charlene Li, Brian Haven, Alyssa L. Baer Executive Summary (This is a document excerpt)Video content is exploding online, including popular TV shows, user-generated videos, and niche semiprofessionally produced video that falls somewhere in the middle. Portals have leapt on the opportunity to help consumers find video online, but for the most part their search results stink. By embracing everything video-related — YouTube-type user-generated content, video hosting, Web search, and paid downloads — sites like Google Video and AOL Video have failed to create a clear position in consumers' minds. Sites hoping to guide video seekers should map out one of three positions and stickwith it: user-generated video host, Web video search engine, or guide to Internet video entertainment. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Supporting And Embracing Customers With Social Technologies
Original air date: Thursday, June 05, 2008
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