Length: 12 pages For Interactive Marketing Professionals
This is a Client Choice document
Josh Bernoff October 18, 2006
Online Video Portals: Why Video Search Stinks
The Market To Help Consumers Find Online Video Is Wide Open
by Josh Bernoff
with Charlene Li, Brian Haven, Alyssa L. Baer

This is a document excerptEXECUTIVE SUMMARY

Video content is exploding online, including popular TV shows, user-generated videos, and niche semiprofessionally produced video that falls somewhere in the middle. Portals have leapt on the opportunity to help consumers find video online, but for the most part their search results stink. By embracing everything video-related — YouTube-type user-generated content, video hosting, Web search, and paid downloads — sites like Google Video and AOL Video have failed to create a clear position in consumers' minds. Sites hoping to guide video seekers should map out one of three positions and stickwith it: user-generated video host, Web video search engine, or guide to Internet video entertainment.

TABLE OF CONTENTS

NOTES & RESOURCES

itemOnline Video Explodes — But Finding What You Want Is Hard

itemComponents Of The Online Video Boom

itemPortals Try — And Fail — To Help Video Searchers

itemUnfortunately, Video Search Also Stinks

itemCreating Video Portals That Actually Work

recommendations

itemWhat To Do About Video Search

itemSupplemental Material

Forrester interviewed AOL, blinkx, Brightcove, Google, Gotuit Media, Lycos, MSN, PermissionTV, PODZINGER, ROO Group, and Yahoo!

Related Research Documents

itemGoogle-YouTube: The Value Of Social Computing

October 10, 2006, Quick Take

itemShould Your Brand Use Online Video?

October 3, 2006, Trends

itemThe Google Video Evolution

January 9, 2006, Quick Take

itemThe Real Potential Of Internet Video

September 13, 2005, Best Practices

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Analyst: Josh Bernoff
Technology: Enterprise Portals & Search, Information & Knowledge Management
Industry: Consumer Portals & Search, Consumer Technology Adoption, Digital Content, Media & Entertainment
Geography: Asia Pacific, Europe, North America
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