(Length: 4 pages)

June 19, 2006

Market-Focused R&D Elevates Whirlpool Business Performance To New Level

This is the final document in the "Reinventing R&D For Global Competitiveness" series

by Navi Radjou

with Laurie M. Orlov, Samuel Bright


Executive Summary (This is a document excerpt)

Innovation and a global strategy form a proven success plan for Whirlpool. In 2005, the world's No. 1 appliance-maker posted record earnings, propelling its share price to an all-time high. Its success formula? A market-focused R&D culture built on global innovation resources and flexible processes that sustains existing business models as well as enabling new business models.

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Technology: B2B Sales & Marketing, Innovation Networks, IT Management, Packaged Applications, Product Life-Cycle Management
Industry: Consumer Packaged Goods, Manufacturing
Geography: Asia Pacific, Europe, North America