June 29, 2006

UK Online Consumers: A Social Computing Snapshot

by Paul Jackson

with Jaap Favier, Manuela Neurauter

Executive Summary (This is a document excerpt)

Social Computing is gaining ground among consumers, as data from the latest UK Internet User Study shows. Young online consumers are embracing many Social Computing tools, including blogs, social networks, and podcasts. But vendors and marketers must take care when nurturing this market — a significant percentage of online consumers have already given up on these technologies for now.

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