For Customer Experience Professionals (Length: 14 pages)

Executive Summary (This is a document excerpt)

Broadband proliferation, consumer demand, and enabling technologies are driving increased use of rich Internet applications (RIAs), providing benefits for users and companies that static, HTML sites can't. Firms have leveraged the benefits of RIAs by applying them to user tasks that demand interactivity, responsiveness, and richness. To achieve the maximum benefit, executives who are contemplating a foray into RIAs should assess their customer base and their organization's culture, skills, and process to determine how and when to deploy RIAs.