Executive Summary (This is a document excerpt)

Security has an image problem in the enterprise. Execs, managers, and end users alike see information security as a money pit, roadblock, or policeman. What's more, security lacks visibility in the enterprise because successful security practices mean business as usual. Meanwhile, business execs demand more business value for every dollar spent on IT. This research highlights the efforts of three security managers who have successfully marketed information security across their organizations. Each of them took a different yet successful approach to marketing information security.

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