July 14, 2006

Financial Attitudes Differ Across Genders

Examining Generations Of Male And Female Financial Consumers

This is the first document in the "Financial Consumer Gender Gap" series.

by Bruce D. Temkin

with Eric M. Dolan, Peter Hult

Executive Summary (This is a document excerpt)

We compared the attitudes and activities of male and female consumers across five generations: Gen Yers (18 to 26), Gen Xers (27 to 40), Younger Boomers (41 to 50), Older Boomers (51 to 61), and Seniors (62+). Some of our findings: As they age, males become increasingly more affluent than females; females worry more than males about retirement; and females are more price conscious than males. We also looked at how consumers deal with two key purchases: cars and homes. It turns out that males are much more active auto buyers and auto insurance applicants than females, home buying declines with age for both genders, and Gen Xers (male and female) are the most active mortgage applicants.

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