(Length: 12 pages)
This is a Consumer Technographics document

July 14, 2006

Japan Leads Mobile Web Use Globally

But The Mobile Internet Remains In Its Infancy

by Michaela Ion

with Christopher M. Kelley, Charles S. Golvin, Maribel D. Lopez

Executive Summary (This is a document excerpt)

Adoption of mobile devices and access to mobile data — like text and multimedia messaging — in developed countries around the world is widespread. However, when it comes to using these services, most consumers stick with text messaging, while use of the mobile Internet is still limited in each country we survey. While Japan leads the way in mobile Internet usage, there is plenty of room to grow in each region, and a well-tailored local message will do the most to boost adoption.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemMobile Device Adoption Is Widespread Around The World

itemUse Of Mobile Data Services Doesn't Translate Into Mobile Web Use

itemWireless Data Adoption Is Widespread . . .

item. . . But Mobile Internet Access Is Still In Its Infancy

itemIf Mobile Web Users Aren't Messaging, They Are Preoccupied With The Weather

itemFrom Tokyo to Sydney, Mobile Web Users Share Similar Traits

WHAT IT MEANS

itemMobile Internet Needs To Emerge From Its Global "Telephone" Game Phase

itemSupplemental Material

Forrester surveyed approximately 100,000 consumers in Asia Pacific, North America, and Europe at the end of 2005 and the beginning of 2006 to find out about their technology adoption and related behaviors.

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itemThe European Mobile Landscape 2006: European Consumer Technology Adoption Study

June 12, 2006, Data Overview

itemThe Chinese And Australians Soak Up Broadband

May 2, 2006, Trends

itemMobile In 2006: Shaping The Future Of Mobile

February 17, 2006, Quick Take

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Channel Design Strategies, Customer Experience, eBusiness/eCommerce, Enterprise Mobile Devices, Enterprise Mobility, IT Adoption, IT Spending & Budgeting
Industry: Business-To-Consumer eCommerce, Consumer Packaged Goods, Consumer Technology Adoption, Retail, The Mobile Channel
Geography: Asia Pacific
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