August 28, 2006

Business Traveler Behavior And Attitudes

North American Consumer Technology Adoption Study

by Henry H. Harteveldt

with Sarah Rotman Epps, Brian Tesch

Executive Summary (This is a document excerpt)

Business travel is rebounding but is still below 2002 levels. That's why travel industry marketing, eCommerce, and distribution executives need to examine the ongoing metamorphosis of managed and unmanaged business travelers. The digital divide between the two groups is narrowing, but they're distinct in many other ways. For example, managed travelers are 78% more likely to fly than unmanaged travelers. The two groups plan and buy their trips in vastly different manners, with corporate booking engines finally seeing their day in the managed travel sun. Managed travelers are slightly ahead in technology device ownership, but both groups will respond to offerings that make their trips more efficient, such as the ability to change flights from a mobile device or to receive airport road traffic alerts from their rental car provider.

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